Champion-Presence Based Marketing is a holistic method of producing a web presence in such a manner that you build a web presence based for a perspective of being a champion of the cause of yours, instead of a presence based on promotion. the web presence of yours should naturally draw prospects to learn from and also follow you, and once your web presence is truly powerful as a result of the mindset of helping the prospects of yours as opposed to marketing to them, the outcome is you profit when those prospects choose to invest with you due to the champion web presence of yours. Many marketers focus wholly on a marketing presence, do not concentrate on the relationship, which could be created through the champion mindset, and thus miss the profitization, or perhaps focus on profits, but do not build relationships and therefore miss out on key areas of profit.
But when a powerful web presence is built by you, and then strategically target profits based on the natural progression of a client from recognition of the presence of yours, to recognition that your training is actually most beneficial for him, the outcome is presence profits.
One important thing that’s lacking from many online business plans is typically either a web presence or even the presence of profits. We are likely to find either a focus on producing a web presence, but without a profit element, or sometimes a push is seen by us to profitize through product and coaching sales, but with a great web presence, that push to profitize can tend to look as sales bluster with no foundation.
I find there are lots of coaches who teach traffic methods, presence, and publicity but leave out monetization, and lots of others that focus on profits, etc., sales conversions, monetization, but leave out a good web presence.
I feel you need both: a persuasive and powerful web presence that attracts, or perhaps draws, your ideal target prospect towards you, and clear process of generating profit as those prospects choose invest/work with you.
The way in which this looks is as this:
1) A site presence which consists of five core elements: Print content which target prospects are able to read as well as get to know the heart of your presence quickly, video content that prospects are able to make use of to really feel closer to you as well as start to experience something quite like your real (or perhaps physical, as opposed to on the web) presence, more than one products which you sell which teach the core concepts of yours, more than one coaching or perhaps mentoring programs which serve as an anchor to the expertise of yours, and a credibility element, for instance, testimonials, a link to a published book, or perhaps links to published online articles.
2) A web presence that has a mix of print, video, audio, media, and ultimately, books that are published. This web presence provides a location where potential clients or perhaps influencers are able to learn enough about you that they feel self-assured in sharing the web properties of yours with their contacts as well as prospects. This web presence is essential to your presence proliferation online, as the web presence of yours is generally the very first point of contact for leads and prospects generated online, and if a prospect isn’t wowed or perhaps impressed by this first contact with you, he’s not likely to need to keep on creating a relationship with you.
3) A communication presence wherein you communicate on a regular basis with influencers and prospects in the market space of yours. This communication presence has to be much more than either a product – based sales communication effort, and higher than a ethereal, intangible effort to chat at the prospects of yours, but is rather an integrated effort to genuinely communicate and develop relationship and rapport with online prospects using exactly the same natural psychological triggers that are present in personal offline relationship building. It’s not hard to assume online that you’re talking with a mass of individuals, whereas in reality, you’re communicating 1 1 with every single person who reads or perhaps listens to your communication online, although that 1 1 communication may be read or perhaps listened to by multiple readers or perhaps listeners. You see, regardless of how many folks read or perhaps listen to the communication of yours, it’s ALWAYS done one by one, by individual persons. So whether you write or even speak to one individual or perhaps to thousands at the same time, the idea is definitely received by one person at a time, and it’s therefore perceived by one person at the same time. Therefore it’s crucial to use similar effective communication strategies which work well personally, 1 1, in your internet communication.
4) A product presence in which you create info products that codify and teach the concepts to which you subscribe and around which your presence is centered. For instance, in case you’re a persuasion expert, you could possibly develop a persuasion home study course, a persuasion advanced training program, plus an individual persuasion mastery downloadable seminar. The release of items is a sign of mastery, success, and expertise, and with no products to sell, no matter how much you actually know and understand the marketplace of yours, prospects will not look at you as as much of an authority as the competitor of yours that has published products. A written book also can serve as presence credibility, and could function as a credibility calling card.
5) A coaching or perhaps mentoring program in which you coach or perhaps mentor 1 100 or perhaps more clients personally in the topic or perhaps topics of your expertise, products, and presence. By offering mentoring or coaching, you position yourself solidly as a specialist in the topic of yours (because many experts offer some level of experts, or coaching who offer coaching and mentoring tend to be looked at with a greater level of expertise than an expert who doesn’t, by offering coaching or perhaps mentoring, you solidify the position of yours as being an expert in the marketspace online) of yours.
All of these presence components can be developed simultaneously to a degree, and don’t have to occur linearly in a do this very first, do this second pattern.
Instead, when you get started, you are able to build a presence matrix, that is merely an outline of the core competencies of yours and skill topics, and that presence matrix can be utilized as a guideline for creating your coaching or perhaps mentoring program, the product offerings of yours, your written book, and your web presence elements.
For instance, imagine you’re a psychologist who teaches parents effective communication skills; you may develop a presence matrix with ten core techniques, and develop the following, all from identical existence matrix:
1) A coaching program wherein each week for ten weeks, you teach one of your ten core techniques
2) An Effective Parenting Communication Home Study Course which includes ten 1 hour lessons on good parenting communication skills
3) A ten – chapter published book about good parenting communication
4) A site with ten core concept ideas, writing articles and blog posts on every one of the ten core concepts you teach
5) Contributing content and blog posts to other sites in the parenting niche online, focusing each blog post or perhaps guest article on one of your ten core techniques.
6) Write a daily email, post a daily facebook article, or perhaps record a daily youtube video on one of your ten core techniques.
By coordinating all the content of yours, whether coaching, products, books, articles, blog posts, videos, podcasts, etc., from a single core central presence matrix, you are going to find you’ve a lot of topic consistency from one medium to another, leading prospects, influencers, and competitors who discover you online to quickly assume (hopefully correctly) you’re the dominant effective parenting communication specialist in your marketspace, and resultantly buy more, recommend more, invite to interview more, invite to speak more, etc.
Actually, when working from a presence matrix, and creating all online content and points of touch from that matrix, the message of yours will continually stay consistent over time, and stay away from the rabbit trail phenomenon that happens with many different internet marketers, which diminishes your market respect and targeting over time.
Additionally, with this particular model, it’s simple to quickly produce a pervasive and powerful online presence leads prospects to easily assess that you’re the marketplace leader in the space of yours, no matter just how long you’ve been in that space.
For instance, think about creating something this way from your presence matrix:
1) A ten lesson coaching program, with a 1 hour recorded lesson on each of your ten core concepts
2) A ten – track mp3 home study course with a single track each about every one of your ten core concepts
3) ten videos on vimeo or youtube, each on one of your ten core concepts in your presence matrix
4) ten articles on the site of yours, each on one of your ten core concepts
5) ten posts on an industry site, or perhaps on facebook, one on all of your ten core concepts.
Imagine an innovative prospect finds you online, comes to a fundamental site you’ve created that contains:
a link to a product page where he can purchase your home study course
a link to a coaching page where he is able to enroll in your coaching or perhaps mentoring program
a link to your youtube channel where he can watch 10 high quality videos
a link to an industry website or facebook, where you have 10 high quality posts located
It will be simple for a prospect to quickly find out you’re the expert you point out that you’re, and those five components can actually be produced in a number of days, making use of the simple techniques I teach you in this site.
And when the basic foundation of yours as outlined above is in place, you are able to simply enlarge your web footprint each day.
Assuming 250 working days in a year (M F for fifty weeks of the season), adding only one article each day to the website of yours, and one video to youtube every day, in one season you will have 250 high quality articles on your site and 250 videos on youtube. Just how many of your competitors have 250 articles on the site of theirs and 250 videos on youtube?
You can create extra coaching or perhaps products programs over time, in case you so choose. Or perhaps just focus on marketing your initial home study course and coaching program through enhancing your expert presence online.
By asking fellow practitioners in the niche of yours in case you are able to interview them, you are able to quickly build relationships in the core area of yours of expertise, and lots of times those interviews are reciprocated, meaning you’re invited to BE interviewed, which could make a fluffy of activity at the site of yours and the web properties of yours.
Maybe at this point a lot of reliance on the presence matrix and the correlating content that arises from the use of its, have been noticed by you and might be wondering, just how much do I vary the content based on whether it’s readily offered online, readily available for a product price (for example, $300) or even for a coaching/consulting price (for example, $thousand or perhaps more)?
I’ve realized the answer is in understanding that when prospects pay a greater price to access increased levels of content, they’re paying for a better level of access to you personally.
This allows me the flexibility to not need to give some thought to what do I NOT reveal in my free content? Or perhaps contend with the question, just how much do I withhold in my free content? or perhaps just how much do I reveal at what price point.
Although that instead each price point is actually divided by a degree of access to me, the personal rule of mine of thumb is I do not intentionally withhold some level of info at any price point.
For instance, totally free content online is generally articles or perhaps videos that are short, and also by the nature of the cap on the size of theirs, they do not contain so much info. But that limit is dependent on the reality that an article might be thousand words in length, whereas a book might be 50,000 words.
The guide may sell for twenty five dolars, so the use to the audience would be that the info is neatly codified in a single place, with navigation that is simple and an obvious process from one concept to another, whereas similar info in blog format that is free might be tougher to navigate, require reading dozens of blog posts that could contain duplicate info (for example, in a great blog post, that blog post will present the topic, give background and explanatory info, and summarize the content of the blog post, additionally to providing the core info, whereas a book will online introduce the subject one time for the whole book, offer explanatory info once, and summarize once – not every 1 2 pages).
A ten – track home study course might essentially teach similar concepts, but due to the recorded, audio nature of the concept, some concepts might have a depth that’s revealed through speaking nuance and innuendo which might be extremely hard to fully achieve in a book. Because the home study course is video or audio in nature, there’s a sensation of a lot of individual communication with you, the expert, and those two components are likely to justify for nearly all buyers the extra cost. And naturally, since you record the content with the concept that a home study course buyer has very likely read the book of yours on the subject, you’ll probably skim over introductory topics, and most likely spend much more time on topics that are complex. And so although the content conceptually might be similar, there tends to be a greater level of depth with recorded home study courses.
A 10 lesson coaching program increases the level of personal interaction by offering some interaction with the client, whether by q and a opportunities, either on the coaching session, or perhaps via email or perhaps instant chat, whether with you personally or perhaps someone on the staff of yours. This capacity to ask questions adds an additional level of worth to the coaching instead of the home study course, so although the core content of the coaching program lessons may be much like the articles in the home study course, the added value is produced by the higher level of interaction and possibly accountability or perhaps mentoring aspects. Actually, it’s very common for a speaker or perhaps author to develop a coaching program that uses his printed book as the curriculum of the coaching program (which clearly does not put in some extra content when in coaching program form) as well as the extra value is the interaction with the author or perhaps speaker in the coaching program.
And naturally, a greater level of mentoring can be included (at a correspondingly high price, of course) where a client gets 1 1 interaction, or even tiny group, for instance, 1 5, or perhaps 1 10 interaction with the coach, and once more, the extra value is the additional interaction as well as the possible personalization of instruction that will arise from the additional interaction, not always an element of additional content or instruction.
So you are able to see, the increased prices as your client moves from reading articles that are free to a twenty five dolars book to a $300 home study program to a $thousand coaching program to $5000 1 1 mentoring primarily comes from a greater level of interaction with you, the coach, teacher, and expert, not always from a greater level of content (although higher levels of interaction may also included increased levels of content, but it’s not necessary).
Perhaps you take a look at this and think, that seems very well and good, but I do not have a printed book, or perhaps I simply do not want to coach 1 1. Or perhaps perhaps you see other element you do not want in the company of yours.
That is fine. Simply choose the elements you WANT in the company of yours, and concentrate on those.
For instance, in the above scenarios, we assumed 250 articles, 250 videos, a printed book, a home study course, a group coaching program, and a 1 1 mentoring program after some initial period of time, let us say, one year.
But you do not need to use a company with many of those elements.
You could have: 250 articles, a printed book, a home study course, along with a group coaching program.
Or perhaps you can have: 250 videos, a video home study course, along with a video group coaching program.
Or perhaps you can write a book, take excerpts of the book and turn them into articles, be interviewed and cut up each interview into five minute segments and post each segment to youtube, and never offer group coaching, just limit yourself to five 1 1 clients at a time.
At this point, ideally you are able to see you will find basically endless iterations of what your very own expert presence could possibly are like and have online.
In case you prefer writing, you are able to write articles, create a book, and write press releases and blog posts.
In case you prefer speaking, you are able to speak podcasts, speak articles and have someone transcribe into written articles, even speak content as well as have someone transcribe it right into a book.
In case you prefer using video, you are able to record short snippets for youtube, record coaching lessons, record home study program lessons, and maybe even have several of that content transcribed for written content like articles or perhaps blog posts.
In the end, you are able to concentrate on whatever method of communication is most effective for you, and outsource or perhaps delegate those forms you do not prefer.
At any rate, the idea is usually to concentrate on creating web content not merely shows that you’re an expert, but educates the prospects of yours in such a manner that you’re regarded as an expert, and leads prospects to WANT to buy your training products, whether that’s books, videos, mp3s, and/or coaching program.
The realm of info marketing is very big therefore different that you are able to actually choose the medium through which you wish to communicate, and you are going to find that some segment of your prospects want to learn from you in that medium.
For instance, you may decide to be a top seller author and have a supporting case of coaching and products.
Or perhaps you may decide to be the premier blogger in the topic of yours, and support that with book sales and product sales.
In most cases, you’ve control over the medium you want to use.
Obviously, there are limiting psychological factors, and I will talk about several here:
1) When you’re starting out, and you’ve a blank slate in the company of yours, it’s better to devote your time reading books and watching videos about creating content, than it’s to truly create content.
You have to just decide to devote your time creating rather than contemplating creating. Perhaps Leonardo da Vinci started with blank walls and blank notebooks, and he’d to start somewhere.
Start exactly where you’re. I did. Every expert before you has. And so long as you add content each day, over time you are going to have the content you wish.
2) A recognition of the passing nature of time is critical. I am not fond of the idea of time management although I do tend to utilize the phrase from time to time due to the common understanding of the common idea.
But in reality, we do not manage time. Time comes and goes each day.
And what you decide to do with your time partially dictates the success of yours in life. Let us imagine you’ve four hours to work today, and you’ve two choices:
1) Spend one hour reading your inbox messages, spend one hour thinking about the way to get started, spend one hour getting frustrated since you’ve nothing in place, and spend one hour on social networking, making contacts.
or perhaps two) Spend one hour outline your presence matrix, spend one hour writing a few pages of the book of yours, spend one hour recording a youtube video, and one hour publishing an article on a social networking website.
The same quantity of time is expended, and in theory, similar energy is expended. Think about it: whether emails are being read by you or even watching videos, or perhaps writing a chapter in a book, you’re probably sitting in a chair, looking at a computer screen. The energy expenditure is similar.
But imagine the big difference one year later on when you’ve multiplied what you did in scenario one 250 times, versus multiplying scenario two 250 times.
The better you come to full productivity, the more often you are able to accomplish in those 250 daily segments.
Sometimes I’m asked, how can you get/stay motivated? And naturally there are several mental tricks I employ with myself from time to time, however the biggest single thing that keeps me going is the purpose of mine and also the recognition that just what I do that furthers that purpose, during the work time of mine, is what’ll be produced at the conclusion of the entire year.
If I allow myself to spend two hours one day reading emails and replying to texts, then that’s 500 hours of wasted time at the conclusion of the entire year. What could I’ve done with those 500 hours? What could I’ve achieved in those 500 hours?
Notice as well I qualified the above statements by working time, and that is since I just work a little section of the day of mine, maybe 4-6 hours each day, at times a bit more. But which leaves 18 20 hours of time that’s spent on non work aspects.
Working ruthlessly hard during my 4 6 hours of working time affords me the freedom, both time and emotionally, to invest time with family, friends, folks that matter to me, projects as well as causes that matter to me, the God of mine, and the church of mine.
But there’s a cognizant realization that every working hour must be accounted for in a lucrative way, whether that’s writing (like I’m doing now), recording (like I do when I create products or perhaps coach clients in my group coaching sessions), or perhaps consulting individuals to a greater level of achievement. Email time is ruthlessly managed (mostly by just attending to the foremost emails only; I spend hardly any time reading emails I did not personally request or perhaps that are from a paying client with email privileges. I do not answer the phone when working unless my wife calls (which she does not when I’m working unless it’s ) that is important, a pre desired telephone conversation is anticipated, or perhaps another thing that would qualify as important.
If one thing does not compare well to my presence matrix, and is actually perceived by me as vital to the business, I just do not do it, it is delegated by me, or perhaps it is outsourced by me.
You may end up equally as ruthless with your working time, it’s a decision to do the job solely on what’s essential. Rather than letting others and their non necessary demands control the working time of yours, decide to exercise total control over your working time.
Once again, I am not advocating not being accessible to others at your or perhaps the convenience of theirs after working hours, I am merely indicating that working hours should be spent….working.
The freedom that lures entrepreneurs to work for themselves is frequently similar freedom that sabotages the success of theirs. For instance, in case you’re getting paid by the hour by a 9 5 boss, you have a tendency to devote your time working on the actual tasks he’s paying you to do. But if you work for yourself, rather than viewing it as complete freedom to do whatever you wish (or whatever others want) with the time of yours, instead view yourself as the very own boss of yours. Would you fire YOU in case you had been paying YOU a salary?
A good way to find out the import of this’s to have day time log for one week. At the conclusion of the week, take a red marker and then put it through any time block where what you did wasn’t successful and should not are done. Take a blue marker and put it through each hour which would’ve been much better off delegated to another person. And have an environmentally friendly marker and put it through each hour was invested doing something that only you are able to excel, the things which you excel in and are essential that you do them.
Your goal eventually must be to eliminate white items, delegate or perhaps outsource blue items, and also increase the time you spend on items that are environmentally friendly.
As you accomplish this, and particularly in correlation with the precious time you spend on items that are green, you are going to become personally more productive, and as you start to be more productive, the web presence of yours and world impact will grow, the income of yours will grow so long as a reasonable price for your books, trainings, and coaching are being charged by you, and you will start to feel a heightened level of personal satisfaction.
And lastly, last here, but first in the life of mine, is a sense of purpose. When you develop a company for the simply pursuit of money, I find that that money is fleeting and elusive usually as the wind. When you focus on pursuing money, clients can usually tell that, and are likely to decide to work with experts whom they feel genuinely care about them. However, while that genuine caring can be reasonably faked by some individuals, why not choose to excel in something which you actually care about, in which you personally care about helping the people that are asking for your assistance?
I feel the most powerful driver of individual achievement will be the pursuit of some purpose wherein that you think you’re creating a difference in the planet. If perhaps you’re a relationship coach, find a means to create a positive change in the planet together with your teaching, rather than simply being another coach. If you’re a weight loss coach, choose to make a difference in your clients’ lives, rather than just being another weight loss coach.
As you are able to see, I actually think that a solid sense of world changing purpose is a crucial component to the success of yours. I feel it’s crucial that you find that world changing purpose, the idea you had been designed and created to do.
In the own life of mine, my personal objective is guided by the Lord of mine and Savior Jesus Christ. He guides my every step, so the precious time I spend with Him is probably the most effective period in the day of mine. The business decisions of mine are guided by Him, the insight I receive and also pass on through the sites of mine, books, trainings, and coaching comes from Him (He is the Originator and Author of all things; all knowledge is from Him, whether recognized or perhaps not). I feel a powerful sense of following Him and managing the use of mine of the time He gives me every day. If I spend two hours of time doing… nothing productive during working hours (which once again, are 4 6 targeted hours per day) next I’m accountable to Him for that waste. He’s given me a life well worth life, He’s given me a message which I’m obligated to discuss with the world, and in case I do not share the message, individuals lose out.
For instance, imagine I’d NOT taken the time now to create the last 4,266 words on this site. in case you’ve benefitted from what you’ve only read, in case you’ve had just one insight that is going to make a positive change in the life of yours, if I’d chosen NOT to create this today, YOU will miss out on what you’ve just learned. You’re the recipient of this (hopefully) life changing info. And in case I had not written it, it is not only a situation of lacking written it, or perhaps wasting the time of mine on useless emails, but it is a case of YOU lacking YOUR today was changed by life.
And naturally, your life is not the sole life changed or perhaps influenced by what I’m writing. The goal of mine as I write this’s that thousands, perhaps millions, will be influenced by this. And in case I’d chosen the selfish route today or perhaps reading emails, watching youtubes, or perhaps otherwise wasting the time God has given me today, thousands or perhaps real folks or millions will miss out.
Notice the intense importance I place on the PERSON gaining from this. My job isn’t to write articles, record videos, as well as create training, my work is usually to change the life of yours. And a number of other lives. One life at the same time. Because although millions or perhaps thousands might read this and have their life changed, each of those lives is changed ONE AT A TIME. Always.
To summarize: find the purpose of yours, choose how the purpose will be fulfilled by you, and relentlessly and ruthlessly implement that purpose.
You’ve been provided with a life which has a distinctive purpose, and the duty of yours in this life is usually to fulfill the purpose.
What’s the next step of yours in fulfilling the purpose, given what you’ve learned and internalized today?
Let’s say you were to position as a champion… of the cause of yours, the method of yours, or perhaps the product of yours… rather than as a marketer or a salesman?
What if you decide to develop an internet presence fit for a champion… rather than a marketer?
Imagine what would happen if every blog post your wrote, every youtube you recorded, every article you wrote, championed your prospects’ cause… the health improvement of theirs, the relationships of theirs, the success of theirs….
You do not need to learn fancy marketing formulas or perhaps memorize marketing plans… just put yourself in the head of a champion….
In case you have been the champion of a cause, would you tell folks about it?
You would write articles, write blog posts, write guest blog posts, get interviewed, record youtubes, not since you’d to, but since you needed to.
You would just be operating… as a champion…
and the presence of yours will happen… naturally.
When you’ve a champion presence, it will make it simple to be noticed, simple to share the story of yours, simple to share the way you are able to assist, and uncomplicated to profit by helping.
Developing a champion presence rather than a Marketing Persona is counterintuitive… but it is actually easier!
So when you’ve a champion presence, prospects want to purchase from YOU, work with YOU, rather than purchasing from the Marketing Person.
Just how many journalists, writers, bloggers, may be prepared to interview YOU…because you’re a champion… without a marketer?
Just how many readers and prospects would pass on the articles of yours, your tweets, your blogs, as well as your posts?
Punchline: When you position as a champion, and establish an internet presence as a champion… you will create unstoppable attraction for you and the idea of yours… naturally… because folks enjoy following a champion!