How to Write an Email Campaign That Converts

The way to Write an Email Campaign That Converts

In this book, I’m going to teach you the way to create an email campaign that converts into relationships and sales. I specifically differentiate this from simply writing an email campaign. The reason behind this’s which anybody is able to create an email campaign that does not convert. There’s a great deal of talk out there about writing a content campaign that builds relationship and trust, but a pure content campaign does not convert to sales. And on the opposite end of the spectrum is the fact that of writing a selling campaign – and all it does is sell. Although that kind of campaign may make a couple of quick sales, and occasionally can lead to the sense that the campaign is much more profitable based on first results, an all selling campaign rarely converts profitably in the long haul.
And so the next thought may be to just write a balance of emails – content sales and emails emails, and most will be well. Any yet, the experience of mine and testing shows that’s not effective either.
So what’s useful?
What I’ve found is the fact that a profitable email campaign that converts needs to get all of the components that leads to build trust in human relationships.
Consider for another – online relationship building differs in that it uses an online medium – but in reality, it’s humans with which you’re creating a relationship and ultimately asking them to purchase. And humans have exactly the same emotions, bonding patterns, and trust acquisition methods online as they do online. And I feel one of the fundamental mistakes marketers often make online is we presume that folks behave differently online, and all we’ve to do is optimize the communication of ours to obtain the best results – but forgetting that our optimized clicks aren’t only numbers but instead are people that are real with feelings that are real. And people that are real with feelings that are real operate as… folks with feelings. And their trust mechanism works similar online as offline.
Great, I know that was a bit circuitous, but I truly wish to drive home the point that we’ve to develop connection and trust with the email subscribers of ours, not only driving content or perhaps sales emails.
And so although I’m going to teach you the way to produce an array of emails – content emails, sales emails, credibility emails, info emails, announcement emails, pre launch emails, during launch emails, post launch emails, etc. – the goal of the book is much more to demonstrate exactly how to connect the dots between the email messages to build connection and trust with the subscribers of yours.
You see, anyone is able to write some style of email if he’s following a template or a model. But however much you template out or perhaps model an email, and sometimes even a number of emails, without the human connection, you will still just have a series or an email of emails.
Thus, the very first thing I’m going to perform here’s show you how you can develop that relationship dynamic in the emails you write, then I will share with sample templates of emails you are able to write; that way you will have the ability to quickly determine what email type you have to create based on the place you’re at in your relationship building in the email campaign of yours.
Heading to the concept that we have to make use of similar trust building triggers online as we do offline, first we’ve to explain what those trust triggers are.
Russell H. Granger, in the book of his The seven Triggers to Yes – The New Science Behind Influencing People’s Decisions states that there are seven specific triggers that build trust when activated, especially when a number of these triggers are used in combination.

Allow me to share the triggers:

The Friendship Trigger

The Authority Trigger

The Consistency Trigger

The Reciprocity Trigger

The Contrast Trigger

The Reason Trigger

The Hope Trigger

And thought is which the more trust triggers you make use of with someone, the greater the trust which is created, and also the much more action that’s taken.

The personal belief of mine is that individuals that are naturally persuasive or perhaps whom others are likely to trust inherently, use some or perhaps most of these triggers in combination in the life of theirs, though perhaps unknowingly.

In the offline world, you use some or perhaps most of these trust triggers as you develop the relationship of yours and the accompanying trust. Online, you also make use of these same trust triggers as you develop trust and relationships.

And through the course of your content campaign, the email campaign of yours, and other communication with your clients or even prospects you are able to make use of these trust triggers to stimulate and create trust.

So how can you activate these trust triggers in someone who joins your list?

I suggest making use of a credibility campaign which starts at the initial point of contact with the prospects of yours, and continues in earnest for aproximatelly ten days. Naturally, when you’ve created a great sensation of trust from the subscribers of yours, you ought to continue to nurture that over time.

I’ve discovered which ten days will be the little period of time that’s required to produce enough trust using email, for someone to invest in coaching. Naturally, in case you add another element – for instance, maybe you’ve met the individual in person (rare for internet marketing), and spend time with the subscriber of yours on the telephone or even in a webinar or perhaps teleseminar – that period of time may be shortened. Understand that some individuals want more hours (and others will not read all the emails of yours so are not exposed to all of the triggers at first and will thus need much more time).

So in a nutshell, what I do is try to work with all of the trust triggers in the first ten days of the email campaign of mine. Because I do this using autoresponders I can be sure that every individual that joins the campaign of mine will be sent all of these email messages (unless they unsubscribe first, at which point it’s ) that is irrelevant.

I believe in case you internalize this particular concept completely, it is going to change the way you speak with new prospects.

You are going to begin to ask yourself, just how can I use some or perhaps most of these triggers in the interaction of mine with the prospects of mine, and just how quick can I do it?

You are able to use several of them with your advertising.

You are able to make use of several of them on the 1st page they come to on the site of yours.

You are able to make use of several of them on your squeeze page.

You are able to make use of them on your download page after someone opts in through email.

You are able to make use of them in every email you send.

And so on.

And since you’re in charge of the page they find out after the look over the advertisement of yours (which additionally you control), and you’re in control of the 1st page they see after they opt in to the web site of yours, and you’re in control of the articles in all of the emails of yours, you are able to actually mastermind your prospects’ exposure to each of these triggers. You are able to engineer your prospects’ exposure to these triggers, and in case you let that happen, you are able to mold your prospects’ opinion of you, the trust level of theirs in your, the level of theirs of respect for you, and ultimately influence long run the involvement of theirs with you.

So the next thing is to design every part of the campaign of yours so it uses one of these triggers, and when possible, use many.

Me personally, I think you are going to get the best out of this practice by brainstorming for yourself what you’ve and also may create that will make use of these triggers.

I suggest taking Granger’s trust triggers, and consciously implement each of them in the campaign of yours.

You are able to write emails specifically for the goal of using each trigger.

Here’s how you can do it: Take the list and figure out what you are able to do to use the trigger (don’t be concerned about the order of using the triggers, it does not matter). Then after you’ve decided what you are going to use for each trigger, you are able to purchase and rearrange the triggers so it makes good sense in the campaign of yours.

Here’s a good example of what this may are like, using Granger’s list:

The Friendship Trigger – This may be considered an amiable email, possibly noting you’re available through email in case they ever have questions or perhaps need help with something.

The Authority Trigger – Show the experience of yours – this could be performed in the resource box of the article of yours in case you’re using article marketing, this will be performed on your download page for your free gift or report they receive after opting in, this could be accomplished by sending the prospect of yours to an additional page which shows you’re an authority in the niche of yours

The Consistency Trigger – This’s one thing you are going to develop over time in the campaign of yours. Each contact or perhaps email should agree with all of the others. In case you advance a single thought or perhaps idea in a single email, do not change your opinion three emails later.

The Reciprocity Trigger – Perhaps use this two times, once in your advertising (download a totally free report) and when in the 1st ten day email campaign giving a totally free mp3 recording of you teaching something highly effective in the niche of yours

The Contrast Trigger – Show exactly why you’re the preferred expert for them. Perhaps subtly showing them exactly why the way it’s always been done or perhaps the way others do it is not ideal for them. This’s best done in conjunction with the Reason trigger – explaining why the approach others are using or perhaps teaching is just not the best. If feasible, you are able to make use of the rational argument that it used to work but explain why it no longer works. Or perhaps explain why the way others do it works for many types of folks – but the reason why the scenario of yours (or perhaps your clients’) does not fit into that group.

This trigger needs to be used carefully, since in case you overtly attack what they think – about the way it has constantly been done, or perhaps what others are doing – and also you do not explain exactly why that way no longer works, or perhaps does not operate in this scenario, then you wind up doing much more damage because you’re pushing them out by attacking the beliefs of theirs, instead of reeducating them on a far better way.

The Reason Trigger – This might be utilized to demonstrate the reason why your brand new or perhaps novel approach is most beneficial for them.

The Hope Trigger – This is able to be accomplished by demonstrating to them what the life of theirs (and also business, and health, whatever your niche is) can are like after working with you. This might be accomplished by showing a client testimonial (be careful when doing this, be sure you stay legal) of a person who has accomplished the result you promise. Or perhaps this could be carried out by telling an original story about what the life of theirs may well are like with the result of yours. Or perhaps share with them the way you think with the result of yours in the own life of yours.

Along with these triggers, I also love to make use of a couple of additional elements in the original campaign that further increase familiarity and trust with you:

Audio – whenever they hear your voice at the start of the campaign, it influences the way they listen to you speaking to them in the future through email. When they browse through the email of yours, they are able to actually hear you speaking to them through it.

Picture of you – this will give them a face to a name, which further improves the trust experience

Video of you – this just allows you to give them sound along with a photo at exactly the same time – which also increases this bonding experience.

Furthermore, Robert Cialdini in the seminal book of his on persuasion, (insert name) suggests we are able to add social commitment and proof as persuasion mechanisms (among others that significantly overlap Granger’s trust triggers); I think these mechanisms, when used in conjunction with Granger’s trust triggers, adds a degree of credibility and trust to your relationships and campaign.

Social proof: in case you make use of testimonials (be careful with these as the law requires a high standard of proof, more compared to your clients’ word), this could be effective. If there’s one thing you’ve accomplished which can prove involvement, use it, for instance in the case of mine, the number of articles the staff of mine and I’ve created and posted online. Or perhaps you can use a blog in which you ask for comments from subscribers.

Commitment: In a single of the emails of yours, you might just ask something like this:

Exactly how would it feel in case you could accomplish (your result) within the next three months? Exactly how would that actually change things for you?

So allow me to ask you this, in case I can easily teach you just how to achieve (your result) will you promise to send me a testimonial telling me just how I helped you?

In case they promise…even just mentally…they have made an internal commitment to sending you a testimonial – which of course cannot happen unless they do the work…so this helps them strengthen their inner commitment to learning from you.

Then, we are going to reorder these according to the flow of the campaign.

A standard campaign might look as this:

Advertising point (or article)

Squeeze page

Download page for a totally free gift

Next web page they’re sent to on the site of yours

First email they receive from you in the campaign (after the squeeze page download email) (perhaps day 2)

Second email they receive from you in the email campaign (perhaps day 4)

Seven) Third email they receive from you in the email campaign (perhaps day 6)

Eight) Fourth email they receive from you in the email campaign (perhaps day 8)

Nine) Fifth email they receive from you in the email campaign (perhaps day 10)

So now we are going to copy and paste in every one of the trust triggers into a specific stage in the campaign:

Advertising point (or article)

Squeeze page

Picture of you – this will give them a face to a name, which further improves the trust experience

You may want to use the audio trigger here – a thirty second recording telling them what they are going to receive in case they opt in

Download page for a totally free gift

The Authority Trigger – One method to do this on the download page is to incorporate a brief video or audio (3 5 minutes) introducing yourself and telling the reason why you’re qualified to assist them. Or perhaps you are able to create a brief blurb about yourself on this page, accompanied by a photograph of you. When you make use of pictures, video, or audio, it enhances the credibility experience, since they are able to actually feel as though they understand you better.

Next web page they’re sent to on the site of yours

Audio – whenever they hear your voice at the start of the campaign, it influences the way they listen to you speaking to them in the future through email. When they browse through the email of yours, they are able to actually hear you speaking to them through it.

This may be a brief teaching audio which is published on that page (keep in mind, in case you’ve used sound on the download page, you can make use of video right here, or perhaps the other way round.

First email they receive from you in the campaign (after the squeeze page download email) (perhaps day 2)

Second email they receive from you in the email campaign (perhaps day 4)

The Hope Trigger – This is able to be accomplished by demonstrating to them what the life of theirs (and also business, and health, whatever your niche is) can are like after working with you. This might be accomplished by showing a client testimonial (be careful when doing this, be sure you stay legal) of a person who has accomplished the result you promise. Or perhaps it may be carried out by telling an original story about what the life of theirs may well are like with the result of yours. Or perhaps share with them the way you think with the result of yours in the own life of yours.

Third email they receive from you in the email campaign (perhaps day 6)

The Reciprocity Trigger – give a totally free mp3 recording of you teaching something highly effective in the niche of yours

Fourth email they receive from you in the email campaign (perhaps day 8)

The Reason Trigger – This might be utilized to demonstrate the reason why your brand new or perhaps novel approach is most beneficial for them.

You can create an email explaining your technique or method, and tell why it works for folks like them (folks with similar challenges)

Fifth email they receive from you in the email campaign (perhaps day 10)

Social proof: in case you make use of testimonials (be careful with these as the law requires a high standard of proof, more compared to your clients’ word), this could be effective. If there’s one thing you’ve accomplished which can prove involvement, use it, for instance in the case of mine, the number of articles the staff of mine and I’ve created and posted online. Or perhaps you can use a blog in which you ask for comments from subscribers.

Needless to say this also leaves a few triggers:

Commitment: In a single of the emails of yours, you might just ask something like this:

Exactly how would it feel in case you could accomplish (your result) within the next three months? Exactly how would that actually change things for you?

So allow me to ask you this, in case I can easily teach you just how to achieve (your result) will you promise to send me a testimonial telling me just how I helped you?

In case they promise…even just mentally…they have made an internal commitment to sending you a testimonial – which of course cannot happen unless they do the work…so this helps them strengthen their inner commitment to learning from you.

The Contrast Trigger – I suggest using a teleseminar or perhaps webinar for this – provide them with some solid teaching, and during the strong teaching illustrate this point.

Please note that you do not have to always use All of the triggers in the first ten days – and this’s one that you are able to quickly leave out.

Show exactly why you’re the preferred expert for them. Perhaps subtly showing them exactly why the way it’s always been done or perhaps the way others do it is not ideal for them. This’s best done in conjunction with the Reason trigger – explaining the reason why that approach isn’t best. If feasible, you are able to make use of the rational argument that it used to work but explain why it no longer works. Or perhaps explain why the way others do it works for many types of folks – but the reason why the scenario of yours (or perhaps your clients’) does not fit into that group.

Obviously with things such as social proof, etc., authority, audio, these need to be items you’re continually weaving into each email you send.

When you create each email to send out to the list of yours or even place in your autoresponder, consciously think about which triggers you’re planning to work with. Consider whether you are able to use several triggers.

Below are a few combinations:

Send an email with a link to a published article online that shows something good in the niche of yours (authority trigger). In that article offer another free report (different than they received initially) (reciprocity trigger)

Send a testimonial to the list of yours (social proof trigger). In similar email, in the signature of the email, include a link to your highest ticket coaching program (contrast trigger, even in case they do not buy your highest price program, by seeing you’ve one, it decreases their price resistance to a new coaching program down in price)

Send an informative email that teaches them something in the email itself (they do not need to go to an external link) (authority trigger). In similar email, offer to answer one question through email at no charge – they only hit reply to ask the question of theirs (friendship and reciprocity trigger)

Are you beginning to discover how simple this’s?

Mastermind your email campaign using these triggers, and mastermind which triggers they receive when, and although you will not control any one individuals’ internal response to you, you are going to increase trust (and thus positive response) of the entire group of yours of email prospects over time.

Ongoing Credibility

For ongoing credibility, I love to queue 2 4 emails per month in my followup autoresponder campaign, each of which triggers one or even more of the trust triggers outlined above.

This doesn’t all need to be completed in advance, but do not allow yourself to get behind, or perhaps you are going to have prospects who do not pick up from you for extended time periods in case you are not actively sending emails.

I suggest starting with the original ten day sequence, and maybe another 5 10 emails spaced out over the course of the first couple of months.

Then just write one email per week and add it with the conclusion of your autoresponder campaign. If you undertake this one time per week for a year, you’ll quickly have a 1 2 year campaign that each prospects gets automatically once they subscribe, irrespective of how energetic you’re in writing new emails in the future.

By constantly keeping in touch with quality content, you are going to keep yourself in the leading edge of your prospects’ minds so that if they require the help type you provide, they’ll think of you initially.

When you’re all set to promote a brand new coaching program, remarket a well used one, launch a brand new product, or just searching for new business, you are going to have a responsive list of prospects to chat with.

You will find two real keys here – one) be certain to use the trust triggers purposefully and consciously and two) put these emails on autopilot so you do not need to think about them. You need to create a trust relationship with each new prospect through your autoresponder campaign. In case they write and ask a question – always write back personally or perhaps have someone on your staff write personally. I don’t recommend making use of a help desk, outsourced labor that is cheap, or perhaps whatever else that detracts from the personal knowledge. Hardly any individuals are going to ask questions through email, but in case you react to the few who write, they’ll immediately update their opinion and trust of you.

This credibility campaign sets the foundation for a long term trust based relationship with the subscribers of yours. When that’s in place, you are able to quickly layer in content and sales emails, along with product and coaching program launches, additional credibility emails over time, and interaction emails that collectively continue to strengthen the trust and connection with the prospect, additionally to generating revenue and creating profitability.

And so now you’ve the fundamental, initial credibility campaign in place, that is targeted to hit all of the basic trust and persuasion triggers needed to create the maximum amount of trust, how can you carry on and develop a sensation of personal ness and continued connection and trust on your list?

In a couple of minutes, I’m gon na thoroughly dig into the science of writing emails, but before I do, I will give you exact email styles and patterns which seem to work very well for creating long-term response and build relationship. You are able to make use of these email and emails styles as a starting point for creating the email campaigns of yours, and over time, as you notice the unique impact of specific styles and emails on the sales conversion rates of yours and relationship building, you are able to alter the email messages to increase conversion on the list of yours.

Sample Email Templates:

Content Email:

Subject line:

One thing I discovered For You

Body:

Dear (Firstname),

I discovered a training today I think you may like:

(link to training)

To your success,

(Your Name)

Sales Email:

Subject line:

The Key of yours to (Something in Product)

Body:

Dear (Firstname),

In this training, you are going to learn the key to (something he’ll learn):

(link to training)

To your success,

(Your Name)

Credibility Email:

Subject line:

Check out what they wrote about me 🙂

Body:

Dear (Firstname),

Recently I was featured in (place you were featured that consists of a bio that tells the
reader anything that builds your credibility):

(link to place you were featured)

To your success,

(Your Name)

Affiliate Sales Email:

Subject line:

A Tool You Can Use

Body:

Dear (Firstname),

As you realize, I do not recommend much. But I came across something I believe you
might need:

(link to affiliate page promoting something)

To your success,

(Your Name)

Referral Email:

Subject line:

Someone You need to Know

Body:

Dear (Firstname),

I believe it is time you met the friend of mine (name of
friend) who’s making huge splashes in (something he’s famous for); check out his
blog here; let me know what you think:

(link to blog of person you’re referring)

To your success,

(Your Name)

Build Relationship Email:

Subject line:

Just how are things going for you with (your niche problem)?

Body:

Dear (Firstname),

Just how are things going for you with (your niche problem)?

I realize it is not simple to achieve (something someone achieves in your niche), however, you are able to do it… find someone that has
done it, and just model the success of theirs!

To your success,

(Your Name)

Interactive Email:

Subject line:

What Can I Help With?

Body:

Dear (Firstname),

At this point you have likely read a number of email messages from me, maybe you have purchased my training. But perhaps you simply need an easy question answered, you do not need some big old training. So do this – hit reply and tell me the question of yours.

I promise to personally answer!

To your success,

(Your Name)

Pre-Launch Email:

Subject line:

In several days I am releasing something special…

Body:

Dear (Firstname),

In several days, I am releasing something special; read about it here:

(link to announcement page)

To your success,

(Your Name)

During Launch Email:

Subject line:

Brand new (name of program) hot off the press today!

Body:

Dear (Firstname),

It is live! Check it out now:

(link to program)

To your success,

(Your Name)

Post-Launch Email:

Subject line:

So… are you prepared for action?

Body:

Dear (Firstname),

Here is the thing: a couple of days ago I launched my brand new (name of program) and I see you have not gotten it yet.

And that is alright (of course).

But perhaps you’ve been waiting… on something 🙂

It is the time now!

You are going to love this, proceed, take action today and change your life:

(link to purchase program)

To your success,

(Your Name)

So there you’ve it – my very own personal formulas for several of the emails I write. Naturally, I’ve many more – and frankly, majority of the emails I write are off-the-cuff. I write them as I’m inspired, numerous times based on email communication I have had with a subscriber. You see, I feel that in a typical offline relationship, the best relationships contain a lot of these triggers, but aren’t scripted. Meaning that what we see as well as the way we say it’s determined by the written content of the conversation. For instance, when somebody says something to us, our response isn’t scripted, but is instead based on what that person said. And the response of ours will be personalized, based on the relationship of ours and also the feeling we’ve about another persons’ goals or perhaps motives in the relationship.

And I think that’s among the things which makes building a trust based conversion oriented email campaign so challenging to implement. Because every single email is written to a group of individuals – the cohort of all people who’ll read through the email over time – no one email will meet up with the requirements of most of the folks. So we’ve to produce a series of messages that will more than likely connect with those individuals with whom we wish to do business over time.
So how can we decide howto come in contact with those individuals with whom we wish to do business over time?
What I’ve found that works especially well is usually to keep real email conversations with folks that are real, after which take the parts of the conversation that works with those personal contacts, and make use of those components of the discussion in our mass email writing. So how can we find those areas of the conversation?
When you’ve a list of subscribers, you could start to test emails on those subscribers simply writing and sending the emails. As responses begin to are available in, you are going to see which emails generate probably the highest level of response, especially good response. As you receive responses, transfer the email messages which get the best response – especially response that’s positively emotional charged – into your long term automated email campaign.
Obviously this takes time, and which is the reason I’ve given you the formula for writing a credibility campaign; a formula that’s not only deeply seated in the science of relationship building and trust, but has been tested and confirmed in my personal email autoresponder series to create a lot of prospect interaction and trust.
Nevertheless, when you’ve that in place, and you start to use long term email campaigns based on the standards in this book, you must evaluate individual emails in the campaign for effectiveness. The largest sign of effectiveness, of course, is sales, but often times sales don’t occur immediately after an email is read, and definitely not for messages that don’t include a sales call-to-action, therefore in the lack of a sales indicator, you are able to use prospect response. Meaning which emails that produce a response email that’s good are the emails that cultivate probably the highest level of relationship and trust.
Another way that you are able to figure out the efficacy of an email on the building of trust and relationship is to correlate the reading of a specific email with a sales based action down the road. This is not easy to do, however the simple concept is the fact that for each open of a specific email, a future conversion rate to a specific item is determined. With time, you are going to be ready to rank individual emails based on future conversion rates, and all those messages which have probably the highest level of future conversions are held on to the email campaign of yours, and those emails which have probably the lowest amount of future conversions are eliminated from your email campaign. To do this, look at the wide open rate associated with a specific email for two groups of people – buyers of an item, and non buyers of a product. When wide open rate is more for buyers, that’s a possible sign that that email is positively impacting the conversion rate, when the wide open rate is reduced for buyers, that’s a possible indicator that that email is adversely impacting the conversion rate. (Of course, there’s always the potential of an unrelated correlation, and just statistically significant sample bases, and of course recency of the prior influencing email, can easily help determine whether causality is evident, or even if there’s just a non influencing correlation.)
And hold in mind, in case you do this for, let us say, hundred emails in a series, and retain the twenty or perhaps so that are positively correlated with increased conversions, creating new emails to replace the eighty that were negatively correlated with conversions, then over time the email campaign of yours will be much stronger on average, even when some relationships between emails and conversions are merely correlation oriented and not causal in nature.
The main point here is, in case you reinforce emails in the campaign of yours that show positive correlation with your measurable goal – that is sales conversions – over time you are going to develop a campaign that outperforms a prior or perhaps untested campaign.

So how can we learn the language that prospects respond to in our email writing? Needless to say we’re starting by using basic trust based persuasive language, but what can we do to improve on it over time?
I find that when I personally communicate via email with individual subscribers that the language becomes evident. I find which often when a subscriber is communicating with me, he is going to use language that’s very particular about exactly why he responded to an email or an offer, and in case I start to incorporate several of the wording into my future emails, all those future emails are likely to make a greater level of relationship with future prospects.
At this point, you might be thinking, this seems hard to test in real life, and you’re correct: this’s challenging to test in real life. Not merely will it take large amounts of email reads, which implies more and more subscribers, additionally, it takes some time to decipher the effects. So exactly where does this lead us?
It leads us to a place of carrying out the very best job we are able to with the data we’ve. If you’ve some information about the list of yours and list responsiveness, use it. If not, model your campaign after someone’s campaign that strikes a good cord with you. It’s been said, birds of a feather flock together and I find that to be true online. Individuals who have values that are similar to you are going to be the people that reply to your email communication. And individuals who similar values to you are going to respond similarly to the manner in which you respond to email communication. So that in case you respond in an especially good way to a specific email or email style, it could be assumed that the best prospects of yours and subscribers will even respond positively to an equivalent style or email of email.

Now you haven’t the psychology behind writing an email campaign that converts, but also templates that you are able to customize for each email in the campaign of yours, these days it’s the turn of yours – your turn to create the very own email campaign of yours.
By the way, in case you wish to consider what I have taught in many hours and this book of more in depth training regarding how to write emails for a profitable campaign, check out my proprietary training here: